In a couple of sentences, can you please let us know what products and/or services the organisation offers.
We know you need a new website, but why? Are you starting something new? Improving something old? Let us know what goals or aims you have for this new online identity.
In an ideal world, who is going to be visiting this site? Try and include an idea of their age, their gender, their income and their technical abilities. This all goes towards what kind of site we're going to create together.